Autodesk's Inventor Ad Campaign - Smart or Stupid?
The CAD press is at SolidWorks World in New Orleans. Today the CAD press is posting articles and images of Autodesk's Inventor ad campaign in New Orleans. Bloggers and readers are commenting on Autodesk's stupidity on having such an ad campaign. What they do not seem to realise is that they are part of the ad campaign. The Inventor ads can be seen only to people going to the SolidWorks conference, but now thanks to the CAD press they are now visible to people all over the world, which is exactly the whole point of this seemingly stupid excercise.
Sitting in India, I am reading about SolidWorks World and looking at the number of Inventor users.
Sitting in India, I am reading about SolidWorks World and looking at the number of Inventor users.
posted by Deelip Menezes at
7:57 PM
3 Comments:
As a tech review writer I try to stay nuetral on competition between the different MCAD softwares out there. There is something to like about most of them. However, to jump into a pit of wild hogs to test your stamina, is more than just a stupid thing to do. I think there might be some sort of desparate move on the part of Audtodesk.
By
Anonymous, At
4:10 AM, February 06, 2007
It is hard to know what to do, as a journalist.
The ad campaign is news; reporting it provides spin-off marketing for the advertiser.
I decided to report on it by not mentioning the name of the competitor, nor posting any photos.
By
Anonymous, At
7:40 PM, February 06, 2007
The ads are shown on my blog, http://designsmarter.typepad.com/mattlombard/ which is primarily SolidWorks oriented, but also plunges into a little commentary here and there. I believe that the message embodied by the Autodesk ads is overwhelmingly negative, and that, like the "LUser" video from a year ago, they associate a negative connotation with Autodesk rather than anything positive.
By
Matt, At
10:19 AM, February 08, 2007
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